My Story

It all started with my father, to whom I will always be grateful for my love of Fashion, clothing, shopping and good taste. I often joke with him that he should take financial responsibility for my shopping habit!

My dad was the Director of Operations at a very high-end menswear retail chain and in the retail industry for thirty years or more. When I was thirteen years of age, he started to teach me all about the schmatta industry, as we like to call it. As soon as I was of age to work, I began working part-time in one of these stores in Toronto, where I learned all about sales, merchandising, good quality garments and most definitely how to “schmooze”. I grew up constantly around high-profile people in Toronto’s Yorkville neighborhood and I learned the art of discretion – this became second-nature for me. It was also my father who instilled in me my incredibly high standard of customer service, which was of utmost value in dealing with people who spent thousands and thousands of dollars on their clothing, and expected to look impeccable. I learned how exquisite tailoring and high quality fabric really do make a difference to one’s appearance, large or small.

I worked in several clothing stores over the years and even learned the administration and marketing sides of the industry. I always loved shopping, discovering new boutiques and I made it my business to know what was out there. I was the girl whose clothes her friends always wanted to borrow.

Meanwhile, I was studying Art and Art History at a small exclusive private school. This heightened my appreciation for all things aesthetically pleasing, including a beautifully made dress or jacket!

When I graduated from the University of Toronto with a Bachelor of Arts degree, I incorporated everything I’d learned and went to work at a very high- profile Sports Marketing agency. Being around well-known athletes, the discretion and attitude I had adopted in the retail industry served me well! There, I learned all about the worlds of Sports and Entertainment.

After a terrible car accident changed my life, I re-evaluated things and opened a couple of niche video stores in Toronto. Having studied Film at U of T, another one of my passions in life, I explored this industry further. I was able to combine my retail experience, my love of the Arts and my writing skills in publishing newsletters and critiquing Film.

There, my clientele consisted of wonderful neighborhood residents (some directors and actors that you may have heard of too!) They trusted me to find everything including rare, foreign and  classic DVDs for them and I always came through. I loved it but my passion for Fashion was on the backburner…

I made the decision to move to Montréal a few years ago with my fiancé, now husband, who’s from here, a pure Québecois! I had always loved the culture and the joie de vivre in this city but I never really got my bearings. Now, my love affair with Montréal is growing as I get back to my Fashion roots and discover incredible stores and exciting new places. Join me on my journey!

Thank you,

Nicole

Founder/ Editor-in-Chief

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