Meet Jennifer Masabni! Emerging Montréal Designer:

Montréal Designer Jennifer Masabni

One of the greatest things about living and shopping in Montréal is that there is so much talent to discover!  Over the weekend I had the pleasure of meeting the lovely emerging young Montréal designer, Jennifer Masabni of Masabni. I visited her studio/ workshop and thoroughly enjoyed perusing her samples. What a sweetheart!

Masabni’s Atelier

Having studied design at LaSalle College, business management at HEC (Hautes Études Commerciales), and then spending four years working at a large licensing/ merchandising company, Jennifer learned all aspects of “the biz” and started designing a year and a half ago. Everything is manufactured and sourced in Montréal. She is now working on her fifth collection and enjoys working with soft materials such as silk, cotton, linen, lace and I noticed some brocade and  sequins too.

White Brocade Jacket/ Masabni
Sequined Jacket/ Past Season – Masabni

Conscious of the female form when creating her collections, she strives to achieve a soft feminine style. Inspired by architecture, French and Italian couture (especially Chanel), textiles and “street-style”, Jennifer’s collections are a combination of sophisticated, classic wearable pieces with some very cute details. Mostly specializing in cocktail/evening wear but now introducing garments that can go from day to night, Masabni is very reasonably-priced. The line ranges from $150. 00 – $350.00. Très chouette!

Classic Cotton Basic/ Masabni
Classic Shift Dress with leatherette detail/ Masabni
Metallic Jacket/ Masabni
I love this stunning piece! (unproduced)
Lace Mini Skirt by Masabni
Silk Cream Tunic/ Masabni
Graphic Silk Tunic/ Masabni

Jennifer recently participated in the Mercedes-Benz Start Up event which mentors young Canadian designers, and has participated in trade shows in New York, as well as selling her pieces at Montréal’s Festival de Design & Mode boutique. This very motivated and busy young lady gets involved in fundraising when she can and showed her designs just last week at Time Supper Club for Fondation AMAL’s inaugural event to raise money for Leucan. She also showed her Spring/Summer 2012 collection at a downtown art gallery to a great reception and would welcome the opportunity to be involved with her peers, from whom she has received support,  in upcoming events. Very enthusiastic and encouraged by the response to her clothes, she finds the atmosphere  here to be nurturing and the competition “friendly”.

Quite a few pieces caught my attentiom. Of note, from her SS2012 collection, a beautiful blue linen tunic, a dainty blue and grey brocade dress and a silk animal print tunic.

Breezy Linen Tunic/  Masabni
Chic Brocade Dress/ Masabni
Animal Print Silk Tunic/ Masabni

From a past Fall/Winter line, I loved a black velvet jacket and from her upcoming F/W 2012-13  line, I want that little black dress with silk tie-neck top!

Black Velvet Jacket/ Masabni
Classic Black Silk tie-neck Dress/ Masabni FW 2012-13 Collection
Reversible Poncho with Belt/ Masabni FW2012-13

Her clothes are available in Montréal at Quartier Mode, Arterie Boutique, Mood Corps et Accessoires, and Delano Design.

I caught sight of a black textured jacket, very tailored but unfinished. Can’t wait to see that when it’s produced! You might just have to make one for me, Jennifer!

I am so excited to see where Jennifer’s career takes her and even more excited to announce:

From Jennifer Masabni’s Lookbook
Back of White Lace Dress
  • To Enter Contest: Leave a comment under this article telling us what you love about Montréal, and the winner’s name will be randomly drawn!
  • Dress Valued at $250.00 CDN
  • Thanks to all who entered – ALL answers were so great!

Thanks Jennifer!

Visit Jennifer Masabni’s Facebook page and Masabni Website!

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We have so many talented designers, it’s crazy! We can be proud and next time we go out, put a nice outfit from a local designer instead of something from H&M.


Montreal is a city created by and animated by people of all over the world. The fact that we have so many different people makes it and incredible city full of talent. Montreal is becoming more and more important in the fashion world and people need to give more attention to local designers as the quality of their creations are worth notoriety :)


Ce que j’aime de Montréal? Les différents quartiers qui ont chacun leur personnalité arrive en tête de lice! Le quartier portuguais pour son poulet piri piri, le centre-ville pour l’ambiance dyanmique (et dynamisante), le plateau pour son attitude relax et bon-enfant, le canal Lachine pour avoir l’occasion de pédaler du Vieux-Montréal et plus tard déguster un gelato au Marché Atwater. Montréal est comme une poupée russe, remplie de côtés cachés!


J’adore l’offre culturelle diversifiée que l’on retrouve à Montréal. L’adore l’été avec sa panoplie de spectacles extérieurs gratuits. Que c’est beau de voir toute une foule danser au rythme fou de la musique


J’adore Montréal car il s’agit d’une ville bouillante de créativité. On peut s’y sentir chez-soi tout en étant légèrement dépaysager par la diversité de ses quartiers uniques.


The food! One of the many things that makes this city so unique. After living here for 6 years, I am moving to Toronto and God knows how much I will miss the affordable, yet high quality food Montreal offers!

Honey Benjamin

What i love of Montreal is that there is so much talent ! We have amazing artists, designers, models, MUA, Photographers, producers,etc !!! All combined we all become creative and unique ! We gotta put Montreal on the Map to represent our city ! =)


Montreal is the perfect multicultural city with a taste of Old Europe blended with modern world. It has everything for everyone! From surreal gastronomical dinning experience, all seasons festivals even at -30C, all kind of shops from organic products to the trendy upscale boutiques… you can have a city life & still find nature all around you! Love it!


I think it’s personally a tie for me: I love the “joie de vivre” of the people AND all of the amazing food available here! People here embody such a great attitude, even if it’s freezing cold outside, and the variety of different cultures here creates a city with THE best restaurants in the world.

xx from Montreal,



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