Foundation Phobia

Magali at Chanel

As women, we work hard, we live, we love, and we play hard.

We will go to extreme lengths for Beauty, including plastic surgery, Botox, collagen injections, cheek, butt, breast  implants, etc… and let’s not forget working out until we pass out. So… why are we so afraid of foundation?

Our good friend Magali, the go-to gal for everything cosmetic (except surgery, of course!) is going to help us overcome this fear.  I went down to Holt Renfrew and we chatted while she showed me all kinds of terrific tips and dispelled certain myths. She also made some professional recommendations for all types of skin and different ages.

A lot of us think that wearing foundation and concealer makes us look like we’re wearing a mask. Ahhh…but it doesn’t have to, because these products have come a long way. In fact, choosing the right ones for the desired effect can take years off of our appearance, instantly! Another misconception is that makeup emphasizes wrinkles which makes us look older. Truthfully, it’s uneven skin and dark spots that actually make us look older than our hard-earned wrinkles!

Magali took me through the process of choosing the perfect concealer and foundation to make us look and feel the best we can. I would recommend taking the professional advice of someone like her, who really loves what she does and cares. (You’ll know whether someone wants to help you or just sell to you) but you can do it on your own!

She suggests using a serum and a cream before makeup. A serum will nourish your skin, like vitamins do for your body, whereas cream works on the surface, like clothing and both are needed.

We also discussed the latest craze of “BB” creams (beauty or blemish balms), which are supposed to be miraculous creams that treat, soothe your skin and can replace foundation. I am personally wary of products that claim to be “all-in-one”, but I’m sure I’ll still try it out.  Originally, they were used by dermatologists to calm and nourish the skin after procedures, like microdermabrasion. These creams are much more popular in Asia right now, but it’s only a matter of time, girls!

Down to foundation! Decide what kind of finish you want: natural, dewy, or matte. Take into account the texture of your skin, the density of spots and sun damage on your face, and the amount of coverage you want, which will help navigate you towards the best line of products. If it happens to be Winter, you’ll want something with more moisture, as the dry air tends to make our skin dehydrated and undernourished.

Choose the three shades that most closely match your complexion. Apply a small amount of each to your jawbone, right at the junction between your face and neck. Choose the one that matches exactly. Sounds easy? It is.

Concealer is almost always needed to highlight the hollows under our eyes, so they seem less deep, and to locally correct blemishes, as foundation is usually not enough. There are a couple of reasons for these dark circles: thin skin due to loss of collagen or, if you are of Mediterranean descent, you may naturally have more brown pigmentation in this area. However, if you already have good skin, you can get away with using only concealer to spot-correct. Magali recommends a fluid product because creamy concealers will slide on your face and crack. You should also choose your exact color-match.

As for the application of foundation and concealer, Magali suggests using a synthetic brush for the most even coverage, as a natural fibre tends to collect more germs, unless you are vigilant about cleaning your makeup brushes (which you should do at least once a week)! Apply a very small amount of foundation to the back of your hand, just enough for the brush to lightly absorb.  Then, apply from the centre of your face, outward to the hairline with even brushstrokes.  For more sheer coverage you can use a damp sponge, or your fingers for higher coverage.

With concealer, use a smaller brush and blend from the inner corner of the eye outward and only lightly and directly dab spots or blemishes. Next, you can pat with your finger to blend even further if needed. Finally, set the makeup with a little bit of translucent powder.

As for the order of makeup application, Magali prefers to do the eyes first because they really make the face pop, and once you see the effect you can apply foundation accordingly. After foundation comes concealer, so you can see which areas need more coverage.

Makes sense to me – fear averted!

Here are a few great products to try, all from Chanel:


Chanel Concealers
  • Correcteur Perfection Long Lasting Concealer
  • Éclat Lumière Concealer/ Highlighter Pen
  • Lift Lumière Concealer


Chanel Foundations

For matte, high coverage:

  • Perfection Lumière Long-Wear Flawless Fluid Makeup (lasts for up to 15 hours)

For sheer -mid coverage:

  • Vitalumière Aqua Ultra-Light Skin Perfecting Makeup SPF 15 (water-based)

For mature skin:

  • Vitalumière Satin Smoothing Fluid Makeup SPF 15 (dewy, satin finish)
  • Lift Lumière Firming & Smoothing Fluid Makeup SPF 15


A couple of fun new items also available at Chanel/ Holt Renfrew:

Les Jeans de Chanel Nail Polish Collection
Chanel Lipsticks
3 New Limited Chanel Lipsticks (left)

Merci mon amie!

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